About M1 Kliniken AG
With the guiding principle of "highest quality at the best price", M1 has become the leading brand for beauty medicine in Germany. Along with Berlin based M1 Schlossklinik - one of the largest and most modern specialist surgical clinics in Europe, M1 Kliniken AG operates a network of specialist centres for aesthetic medical treatments under the brands "M1 Med Beauty", "M1 Laser" and "M1 Dental". We are also growing internationally. In addition, the M1 markets high-quality products to private customers as well as doctors, pharmacies and wholesalers. M1 has been listed on the stock exchange since 2015.
Strategy & goals
The strategic goal of the M1 Kliniken Group is to offer high quality medical services. Beauty products, beauty treatments and aesthetic surgeries are subject to high price sensitivity. The German Society for Consumer Research (GfK) has identified that the average market prices for breast surgery, liopsuction and wrinkle treatment are too expensive from the customer's point of view. The range of products and services offered by M1 Kliniken Group is therefore based on the price expectations of customers. By offering the highest quality at the best price, the demand for beauty treatments and aesthetic surgeries is increasing and new customer groups are being established.