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About M1 Kliniken AG
M1 Kliniken AG is the leading provider of beauty medical health services in Germany. In the aesthetic and surgical field, the group offers products and services of the highest quality standards. Under the brand "M1 Med Beauty", beauty medical treatments are currently offered at more than 35 specialist centres. With six operating theatres and 35 beds, the M1 Schlossklinik für plastische und ästhetische Chirurgie in Berlin is one of the largest and most modern facilities of its kind in Europe. Since the end of 2018, M1 has been driving forward its internationalisation and is currently also active in Austria, Switzerland, the Netherlands, England and Australia. In addition, the Group markets high-quality products under the brands "M1 Select" and "M1 Aesthetics" to private customers as well as doctors, pharmacies and wholesalers.
Strategy & goals
The strategic goal of the M1 Kliniken Group is to offer high quality medical services. Beauty products, beauty treatments and aesthetic surgeries are subject to high price sensitivity. The German Society for Consumer Research (GfK) has identified that the average market prices for breast surgery, liopsuction and wrinkle treatment are too expensive from the customer's point of view. The range of products and services offered by M1 Kliniken Group is therefore based on the price expectations of customers. By offering the highest quality at the best price, the demand for beauty treatments and aesthetic surgeries is increasing and new customer groups are being established.